Overview
The goal was to create assets fully aligned with her brand - allowing future clients to understand her expertise, connect with her approach, and build the trust needed to join her classes and retreats.
Solution
We developed the brand strategy and creative direction to translate her philosophy of movement, community, and presence into a structured storytelling system.
Process
These five video pieces follow a decision-making journey designed for Maemok:
Recognition → Resonance → Trust → Conversion → Loyalty.
Final Thoughts
Yiting is raw, approachable, and deeply human - both on and off the mat. Her authenticity and care are felt throughout the entire retreat experience and our role was to capture that essence and translate it into creative pieces that reflect who she truly is.
The result: a complete library of usable, brand-aligned assets now live on her website and socials - assets that did the work of communicating the next retreat and filling every spot.
