Introduction

Maemok is a mat & reformer Pilates boutique studio in Lausanne, Switzerland. After we documented Yiting's winter retreat in Austria, that content did something measurable: it sold out her summer retreat in Brač, Croatia.

Maemok is a mat & reformer Pilates boutique studio in Lausanne, Switzerland. After we documented Yiting's winter retreat in Austria, that content did something measurable: it sold out her summer retreat in Brač, Croatia.

Maemok is a mat & reformer Pilates boutique studio in Lausanne, Switzerland. After we documented Yiting's winter retreat in Austria, that content did something measurable: it sold out her summer retreat in Brač, Croatia.

Scope

Content strategy
Creative direction
Creative production
Customer journey design
Brand-aligned asset library

Maemok Summer Retreat

Maemok Summer Retreat

Maemok Summer Retreat

(01)

Wellness & Health

Summer Retreat - Brač, Croatia

Summer Retreat - Brač, Croatia

Summer Retreat - Brač, Croatia

(02)

Overview

Challenge

Challenge

She brought us back to build the system that does it again.

The goal was never just "nice footage." It was assets that let a future client understand Yiting's expertise, feel her approach, and trust her enough to book.

Solution

This time the role covered strategy through execution. We led the creative direction, shot the hero film and a full library of brand-aligned assets, and edited everything into pieces built to market the next retreat and fill it before it's announced.

Process

We reused the decision journey built for the winter retreat - Recognition → Resonance → Trust → Conversion → Loyalty - this time across a hero film and a full asset library.

(03)

Final Thoughts

Conclusion

Conclusion

People don't book a retreat for the schedule. They book to be around Yiting. Our job was to capture that and turn it into content that makes people feel as if they were there.

The result: a library now live on her website and socials. The winter content sold out Brač. This is built to sell out what comes next.