Introduction
Scope
Overview
The goal was to support sales momentum on launch day by addressing multiple audience segments.
The goal was to create the launch campaign that would carry FIBA's U19 World Cup from announcement to sold-out arenas - the creative engine on top of Stax Sports' marketing strategy.
Solution
We led it end-to-end: concept, script, team, and direction.
Final Thoughts
The result: 10,000+ tickets sold, the June 29th final sold out, and organic conversation building before the event itself.
