B₂Brand.

The strategy behind your brand positioning and business growth.

Book a call

The strategy behind your brand positioning and business growth.

Book a call

The strategy behind your brand positioning and business growth.

Book a call

What you get

Positioning, voice, messaging and a content plan, in one brand kit your team and your AI tools can both read.

Who it's for

Founder-led brands whose product is better than their brand communicates.

Price

From €5,000, scoped to your size and stage.

Most founders losing business to cheaper competitors don’t have a pricing problem. They have a positioning problem. B2Brand decides what your brand says, so it earns the price you want to charge.

Most founders losing business to cheaper competitors don’t have a pricing problem.

They have a positioning problem. B2Brand decides what your brand says, so it earns the price you want to charge.

Most founders losing business to cheaper competitors don’t have a pricing problem. They have a positioning problem. B2Brand decides what your brand says, so it earns the price you want to charge.

The symptoms

Who B2Brand is for.

For founders who are looking for clarity and want to create an authentic brand.
B2Brand decides how to position your brand, so you talk to the correct audience.

For founders who are looking for clarity and want to create an authentic brand. B2Brand decides how to position your brand, so you talk to the correct audience.

You lose to weaker competitors.

Customers choose brands that aren’t even better than yours.

Your happiest customers stay quiet.

They don’t post, refer, or bring friends.

Your happiest customers stay quiet.

They don’t post, refer, or bring friends.

Cover your logo, and your site could be anyone’s.

Your homepage, your ads, your posts - swap in a competitor’s name and nothing breaks.

Cover your logo, and your site could be anyone’s.

Your homepage, your ads, your posts - swap in a competitor’s name and nothing breaks.

You run a discount and sales come. You stop, and they stop.

Your welcome offer became the reason people try you - and the reason they wait for the next one.

You run a discount and sales come. You stop, and they stop.

Your welcome offer became the reason people try you - and the reason they wait for the next one.

→ You want a brand as good as your product or service.

What B2Brand is

A clear brand, built from the inside out.

The brand strategy that makes the right customers choose you. B2Brand decides who your brand is for, what it says and how it sounds. B2Brand is a system created from years of experience in the industry, and we are constantly curating it with market feedback.

Positioning.

Who you’re for, why they pick you, and who you turn away.

Voice.

How you sound, the words you use and never use, and the messaging for every touchpoint.

Growth.

The content plan and the path from attention to customer.

How it works

Five stages to create
your dream brand.

Most people analyze a brand by looking outwards - the market, the competitors. We start by looking inwards: who the founder is, their mission, vision and values, what the product or service is and how it can help the end consumer, and what they are truly trying to communicate.

Brand Reflection.

The foundation every decision stands on. We put your story, values, mission and the founder narrative behind the work into one sentence the whole team tells the same way.

Brand Execution.

The voice that does the work everywhere. How you sound - approved lines, words you use and words you never use - and the messaging for your site, social, email and the assets that carry it.

Brand Growth.

Where the brand turns into revenue. We shape the path from attention to customer - your funnel, CTAs and customer journey - so the brand does its work at the moment someone decides to buy.

Brand Strategy.

Positioning sharp enough to repel the wrong customer. We decide your positioning, audience and value proposition - specific enough to pull the right customer in and push the wrong one out.

Content Engine.

Activation designed to compound and generate opportunities. We design your content system - what you publish, where and how often - so every piece builds on the last instead of starting from zero.

What you walk away with.

Brand foundation

Your story, values and mission in one sentence, so the whole team tells the same version.

Positioning statement

Who you’re for and why they pick you, sharp enough to turn the wrong customer away.

Voice guide

Approved lines, and words you use and never use, so anyone can write on-brand, your AI tools included.

Messaging

For your site, social and email, so every touchpoint says the same thing.

Brand kit

Every rule with the reason behind it, so you can run it without us.

Content plan

What you publish, where and how often, so every piece builds on the last.

Growth path

From attention to customer, so the brand does its work when someone decides to buy.

Compared with what you have now.

What changes with B2Brand - and where to start if you’re not sure yet.

Compared with what you have now.

What changes with B2Brand - and where to start if you’re not sure yet.

Compared with what you have now.

What changes with B2Brand - and where to start if you’re not sure yet.

A big agency

Here the founder leads every project, from the first call to the final file - not an account team.

A guidelines PDF

You get a brand kit your team and your AI tools can both read, with the reason behind every rule. You own it, and you can run it without us.

No agency at all

Doing it alone, you’re too close to see your own brand. We bring the research and an outside eye - and the work stays yours.

Not sure yet?

Start with the Brand Audit: a 20-30 minute video of what’s working, what’s missing and what I’d change first. From €397 - and if you go on to B2Brand, the audit price comes off the strategy.

See the Brand Audit

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How to start.

Book a 30-minute call. No pitch - we look at where your brand stands and what it’s costing you.

Before we talk, I read your site, your socials and what your customers say.

If it’s a fit, you get a written scope and price within 48 hours.

If it’s not, I tell you on the call and point you at what would help.

Questions.

The ones founders ask before the first call.

What does it cost?

B2Brand starts at €5,000, scoped to your size and stage. We agree the exact scope and investment on the first call. If you need it, you can pay in instalments.

Do you design the logo and visuals too?

No. We don’t do logos - that’s brand identity design, and there are amazing studios for it. B2Brand decides what your brand says and how it sounds. B2Vision makes the content.

Who actually does the work?

Me. Every project is led by me from the first call to the final file, with a supporting network of professionals when needed for the scope.

Who keeps it consistent after you’re gone?

You do, with the brand kit: who you are, how you sound, and the reason behind every rule - written so your team and your AI tools can both read it. You own it, and you can run it without us.

If you want the hands to keep it going, that’s B2Vision.

What happens after I book a call?

A 30-minute call to understand if we are a good fit. Then everything begins with research: we study you and your business from the inside out, then your industry.

Do we need to be in Vienna?

No. We’re in Vienna, with clients around Europe, and available to work worldwide. Strategy is usually done remotely.

What does it cost?

B2Brand starts at €5,000, scoped to your size and stage. We agree the exact scope and investment on the first call. If you need it, you can pay in instalments.

Do you design the logo and visuals too?

No. We don’t do logos - that’s brand identity design, and there are amazing studios for it. B2Brand decides what your brand says and how it sounds. B2Vision makes the content.

Who actually does the work?

Me. Every project is led by me from the first call to the final file, with a supporting network of professionals when needed for the scope.

Who keeps it consistent after you’re gone?

You do, with the brand kit: who you are, how you sound, and the reason behind every rule - written so your team and your AI tools can both read it. You own it, and you can run it without us.

If you want the hands to keep it going, that’s B2Vision.

What happens after I book a call?

A 30-minute call to understand if we are a good fit. Then everything begins with research: we study you and your business from the inside out, then your industry.

Do we need to be in Vienna?

No. We’re in Vienna, with clients around Europe, and available to work worldwide. Strategy is usually done remotely.

More questions about the studio? Ask them here.

Got a date coming up.

A launch, a campaign, a new location. Tell us when, and we plan backwards from that day - brand strategy, marketing strategy, campaigns and content, ready before you need it.

We take on a few founders at a time, so every project gets our full attention.

Got a date coming up.

A launch, a campaign, a new location. Tell us when, and we plan backwards from that day - brand strategy, marketing strategy, campaigns and content, ready before you need it.

We take on a few founders at a time, so every project gets our full attention.

Got a date coming up.

A launch, a campaign, a new location. Tell us when, and we plan backwards from that day - brand strategy, marketing strategy, campaigns and content, ready before you need it.

We take on a few founders at a time, so every project gets our full attention.

Book a call

It starts with a 30-minute call.

The strategy behind your brand positioning and business growth.

The strategy behind your brand positioning and business growth.

The strategy behind your brand positioning and business growth.

Who B2Brand is for.

Who B2Brand is for.